HLM rebranding
A digital marketing agency reinvents a new brand identity and design strategy to expand their range of audience and stand out from the industry competitors.
Skills: Web design, brand design, marketing design, UI design, UX design, data visualization, motion graphic, iconography,
HLM (High Level Marketing) is a digital marketing agency offers industry specialization, exclusive technology, and unmatched transparency for winning online. The company helps small to medium-sized home services, healthcare, and senior care companies succeed.
The goal was to create a new brand identity which seamlessly conveys the company's forward thinking approach to help their customers building a successful business growth.
The brand of HLM was redesigned to communicate the energy they serve and focusing on the delivery of the products and services to users from home service to health care industry with simple and clear visual hierarchy.
The logos were derived from the idea of logotype. It made the logos easier to recognize and link the company directly to the target audience. The new design strategy was established to evoke the digital marketing industry and expand the number of clients.
Icons were created to diversify the visual representation of contents and clarify the concept with symbolism. They were simple and conceptual for the clear delivery of the context.
Marketing/sales collaterals were designed to convey the context of the HLM contents, so the audience understood the mission of HLM branding.
Videos were designed with new brand visual identity conveying the message effortlessly and effectively.